Reporting & Dashboards: management information from Lotus (MGT04) |  |
| Speaker: | Thomas Wiedmann  | Date: | Fr.30 October |
| Language: | English (EN) | Slot: | 11:15-12:00 |
| Track: | MGT | Room: | Forum |
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Probably every manager or team leader knows that situation: you have a complex system stored with a huge amount of all kinds of data. The data goes from customer details to various sales and marketing information. But how to filter all that data for the required details in a simple, quick and meaningful way?
This session presents various possibilities and intelligent reporting tools for a flexible, easy, automated and efficient data analysis which serves as a well-informed decision basis for the management. It will be shown how complex analyses from every point of view can be created. The presented tools even generate an 'analytical CRM' rather than only simple reports by transforming all the data that has been collected in the operative CRM system over a long period of time into detailed analyses. Thus, the audience will see how such reporting solutions make a significant contribution to maximise a company's success.
Downloadable presentation: 
(Reporting & Dashboards - management information from Lotus.pdf)
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